Now that we are nearing a V1.0 I've been thinking a lot recently about the name eMunie and have come to the conclusion that it probably needs to change. It was always in the back of my mind that the naming of the project might have to be revisited at some point in the future and that time has come. That aside the eMunie name has served its purpose well, I wanted a name for the project that people would remember and would communicate exactly what it was we were doing at the time. It certainly achieved that, as people either love it, or totally hate it, but always remember it. It's pretty obvious what the eMunie project is for the most part (almost!). However, the reasons why I feel a re-brand is needed are not very obvious, and the past opinions of "love it/hate it" don't even come into the equation. The first and most critical reason I have is more of a tactical/strategic nature. Thanks to the various events and the even cynical, spin doctory media, Bitcoin and crypto in general still have a lot of stigma associated with them by the general public. This is a bit of a problem for us as our target market is that entire demographic and overcoming that stigma if directly associated with Bitcoin would likely be hard! The idea then is to split the project into multiple brands, one for the tech/platform itself and one for the consumer product that will follow. This way we can promote the technology itself as a "platform" in the necessary places such as crypto forums, and when the time comes to push out to market there is no direct association with crypto, Bitcoin et all to cause us immediate problems. Similarly, splitting the brand in two enables each component to be more focused and targeted accordingly. Approaching an insurance company for example and asking them to build their service on our cute and playful sounding consumer product brand doesn't carry the same weight as asking them to develop on a powerful sounding tech branding. Having both means we can target both private and public usage accordingly with the appropriate message, which means a greater chance of pulling off the long term vision. For the record I've decided on a name already for the platform brand: Radix Radix has a number of powerful connotations; translates to "root" in Latin, forms the base of number systems themselves, and more. Secondly, the eMunie project evolved past it's original scope quite rapidly and even though that scope has been nailed down now for over 2 years, the name eMunie is not strong enough to carry what it is we have. The name ring-fences the platform so that upon first impression it appears just to offer transactional processing, yet we know that there is much more far reaching potential that the platform as a whole can offer. From a consumer standpoint this really isn't an issue, consumer brands regularly have little direct communication about what it is they represent, but from a technological perspective when we are promoting the use of the platform in private industry and additional verticals, a more powerful name is required to communicate the platforms potential. The third and final reason is to do with pronunciation and is more an error on my part than anything else. I chose "eMunie" as a quirky spelling due to the owner of emoney.com at the time wanting $30k to part with it. I couldn't justify spending that amount of funds on a domain name so early on in the project and simply decided to purchase it later should the project gain some traction. Being from the north of England, many accents and dialects pronounce the 'u' in various words as "uh" as opposed to "you", and I assumed that it would be obvious that the 'u' in eMunie should be pronounced 'uh' ensuring that it sounded vocally VERY close to eMoney. However recently during my trips to London in the past 6 months, it has been highlighted how very wrong I was making that assumption. Witnessing people trying to pronounce it for the first time when presented with a business card is nothing short of both entertaining and cringe worthy. Most people default to pronouncing the 'u' as 'you' so it tends to come out as a sequence of forced attempts and generally goes something like "eeeemmm...." *breath* "eeeeeeemmmmmyoooouneeeeee???" all whilst pulling a silly face and looking confused....not good! ---- So...I'm pretty much set on the tech focused brand of Radix unless anyone can persuade me otherwise. The consumer brand however is still much up for debate, which is not quite as urgent and we have 3+ months before we really need to nail it down. Seeing as I've made the decision on the tech brand, I thought it would be a good idea to get thoughts on a possible consumer brand from the community. I know many of you hate/hated the name eMunie, so now is your chance to have your say and propose a good alternative! Remember though, that this is for consumers that do not know about, nor care about crypto, decentralization and all that stuff. All they really care about are the following: How do I benefit? Is it reliable? Is it easy to use? I also think everyone will agree that anyone that proposes a name with either "cash" or "coin" in it should banned for a week!!