Media articles, Script writing, video production, iterative website, Story boarding and animations of coin platform features and future proposed use cases. Leveraging all the social media avenues. Bootstrap to other industries, use of their talent etc etc. I hope the ICO coming soon really places a chunk of the monies raised into these aspects. Find the best online, media, animations studio and get the full package, release the produced production material over the next years. ETH is really the only platform that did a large focus on marketing.